Diagnose. Plan. Lead.
Three services, each with a defined scope and clear deliverables. Use one on its own, or move through all three as your needs grow.
A focused two-week review of where your marketing stands, and what to fix first.
Most businesses know something isn’t working but can’t say what. The Diagnostic finds out. Enxea reviews your marketing, customer data and spend, talks to the people who know the business, and gives you a prioritized list of what to do next.
What happens:
Kick-off conversation on goals, customers, constraints and past results.
Review of your channels, website, email, content and agency or freelancer work.
Analysis of your customer list or CRM, email performance, and the sales data you can share.
A light competitor and market scan.
Up to two short interviews with your team or key customers.
What you receive:
A written report (about 10-15 pages) on what’s working, what isn’t and why.
A ranked action list of 5-8 priorities with rough cost, effort and owner.
2-3 quick wins you can act on within 30 days.
A 60-minute readout call to walk through it all.
Best for: owners and leaders who sense money or effort is being wasted but can’t point to where.
Fixed fee. About two weeks.
A practical roadmap for the next quarter, with an owner, a budget and a number attached to every action.
A plan is only useful if people can execute it on Monday. This one starts with your customers, picks the few moves most likely to grow the business, and turns them into a schedule your team and vendors can follow.
What happens:
Customer and market analysis: who your best customers are, why they buy, and where growth is most likely to come from.
Priorities across winning new customers, keeping existing ones, and improving their experience.
Channel and budget recommendations, with what to stop as well as what to start.
A measurement framework, so you can tell within 90 days whether it’s working.
What you receive:
A written 90-day plan with timeline, owners, budgets and success metrics.
A one-page summary your team can post on the wall.
A working session to walk your team and vendors through it.
Best for: businesses that need direction before they spend more, or that have a diagnosis and need a plan.
Fixed fee. Typically [four to six] weeks. Can follow a Diagnostic or stand alone.
Ongoing senior leadership, part-time, with the accountability of a full-time hire.
Many growing businesses have an agency, a freelancer or a coordinator, but no one deciding what matters most. A fractional director / CMO fills that seat. The role covers the thinking, the priorities and the follow-through, without a full-time executive salary.
What the role covers:
Marketing strategy and annual planning.
Management of your agencies, freelancers and internal team, including briefs, reviews and accountability.
Customer programs: email, loyalty, retention, and feedback and measurement.
Budget oversight and vendor selection.
Monthly reporting tied to results the business cares about, not vanity metrics.
A seat at the table for leadership and board conversations when you need it.
How it works:
Time is set by the month, from about half a day to a day and a half a week, and can flex as your needs change.
A 3-month starting term, then month to month.
Most weeks include a standing call, plus reachability between calls for the things that can’t wait.
Best for: businesses that need direction before they spend more, or that have a diagnosis and need a plan.
Fixed fee. Typically [four to six] weeks. Can follow a Diagnostic or stand alone.
Let’s find the first thing worth fixing.
Not sure which of these fits? You don’t have to know. A 30-minute conversation is enough to tell whether there’s a clear starting point, and you’ll leave with at least one idea you can use, whether or not we work together.
Free. No pitch deck. No obligation.