If you’ve been in real estate for more than five minutes, you’ve probably been pitched by a lead company promising to “flood your inbox” or “fill your pipeline.” Sounds great in theory—but do purchased leads actually work?
The short answer? Yes—but only if you’re buying the right kind of leads.
Let’s break it down.
What Does “Buying Real Estate Leads” Really Mean?
When real estate agents talk about “buying leads,” they’re usually referring to one of a few things:
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Paying a platform like Zillow or Realtor.com for access to potential buyers or sellers.
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Signing up with a lead generation company that sends you contact info for prospects.
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Purchasing phone or email lists to use for outreach campaigns.
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Or, more recently, paying only when a potential client actually calls you.
All of these options fall under the umbrella of “buying leads,” but not all of them are created equal. In fact, many agents waste time and money on the wrong kind of leads—leaving them frustrated and skeptical of the whole idea.
The Problem with Traditional Lead Buying
Here’s the issue with most real estate lead companies: shared, cold, or low-intent leads.
You’re often one of several agents receiving the same contact info, and you end up in a race to the phone—or worse, the lead never picks up because they were never that serious in the first place.
And let’s not even talk about cold lists. Just because someone once clicked on a real estate ad six months ago doesn’t mean they’re ready to list their home today.
The result?
You’re chasing people who don’t want to be chased.
So, Do Purchased Leads Ever Work?
Yes—when they’re exclusive, motivated, and inbound.
Think about it. If someone calls you because they saw your ad while searching Google for how to sell their house, they’re not just curious—they’re ready to have a conversation. They’re warm. They’re motivated. And if you’re the only agent they’re speaking to, you have a real opportunity to build trust and win the listing.
These are the types of leads that actually work. The ones that convert. The ones that make buying leads worth it.
What Makes a Great Lead?
Not all leads are equal. Here’s what to look for when you’re considering purchasing leads:
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Exclusivity – Are you the only agent getting the lead? If not, you’re just one of many in a crowded inbox or dial list.
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Intent – Did the lead reach out to you? Leads who call you are far more likely to convert than someone you have to chase.
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Speed to Contact – With traditional leads, the faster you respond, the better your odds. But with phone calls? You’re already in contact.
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Control – Do you have the ability to set when and how leads come in? Flexibility matters if you want to manage your business efficiently.
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Accountability – Is the lead provider transparent? Can you listen to recordings or dispute charges if a lead turns out to be junk?
How Enxea Marketing Group Solves the Problem
At Enxea, we’ve flipped the traditional lead model on its head. Instead of sending you a list of names to chase, we deliver exclusive, inbound phone calls from motivated home sellers.
Here’s how we’re different:
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You only pay when someone actually calls you and speaks for more than 20 seconds.
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All leads are exclusive to you—no competition.
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You can set your own schedule for when calls come in.
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And if a call is junk or a prank? You won’t be charged.
We focus on high intent, not high volume. It’s not about how many leads you get—it’s about how many turn into listings.
Most of our agents tell us they land 1 to 2 listings for every 10 calls they receive. With average commissions north of $10,000, the ROI becomes very clear, very fast.
So, Is Buying Leads Worth It?
Yes—if you’re buying the right ones.
The days of throwing money at cold lists or inbox-flooding lead platforms are over. Today’s top agents are investing in leads that come to them—not the other way around.
If you’re tired of chasing ghosts and want a better way to grow your business, it may be time to rethink how you buy leads.
Curious if we’re a fit for your city?
At Enxea, we only work with one agent per area. Click here to check availability and learn more about our exclusive phone leads.
